About Us
Our Mission Statement
Cicada Sports was founded in the West Midlands in December 2004 and is situated in specifically designed premises in West Bromwich. The company offers showroom facilities open to the general public Monday to Saturday, plus online shopping 24/7.
Cicada Sports is managed and run by Alex Williams with 20-plus year experience in the cricket retail market.
Cicada Sports’ mission statement is to provide expert service and advice on all aspects of cricket, from ground and club management to coaching for individuals, Cricket Clubs, Schools, and Universities from Grass Roots to Professional Level.
We have built our reputation on the basis of friendly expert advice, a great range, customer service and our very competitive everyday prices.
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Our Brands
At Cicada Sports you’ll receive expert friendly advice and customer service from cricketers and coaches who both understand and care about your cricket needs.
You will find all the big names in store and online including Gunn & Moore, Gray-Nicolls, Kookaburra, Adidas, New Balance, Aero and Chase. Plus Cicada’s very own exciting range at extremely competitive prices.
Cicada Sports are the official league sponsors of Staffordshire Club Cricket Championship using the Cicada’s unrivalled quality cricket balls and are the main approved supplies of clothing and equipment to the league.
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